Faculty - Critical Culture, Gender, and Race Studies

This community features research by faculty members in the Department of Critical Culture, Gender, and Race Studies at Washington State University.

Lugo-Lugo, Carmen R.

This collection features research and educational materials by Carmen R. Lugo-Lugo, faculty member in the Department of Critical Culture, Gender, and Race Studies at Washington State University.

100% Puerto Rican: Jennifer lopez, latinidad, and the marketing of authenticity

Lugo-Lugo, Carmen R. (2015)

In 2012, The L’Oreal Group launched a somewhat unorthodox marketing campaign for their “True Match” foundation, which included both print advertisements and tv commercials, and originally featured three specific celebrities: ...