Lugo-Lugo, Carmen R.
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Overview
This collection features research and educational materials by Carmen R. Lugo-Lugo, faculty member in the Department of Critical Culture, Gender, and Race Studies at Washington State University. As a professor, Lugo-Lugo uses literature, history, sociology, ethnic studies, and popular culture to teach about issues of race and structural inequalities. On a broad level, she teaches about the relationship between social markers and identities (such as gender, race, class, sexuality, etc.), privilege, power, and the resulting unequal distribution of resources.
Recent Submissions
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100% Puerto Rican: Jennifer lopez, latinidad, and the marketing of authenticity
(2015)In 2012, The L’Oreal Group launched a somewhat unorthodox marketing campaign for their “True Match” foundation, which included both print advertisements and tv commercials, and originally featured three specific celebrities: ...