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Author Gillespie, Brian (1)

Joireman, Jeff (1)

Subject Advertising (1)Affect (1)Attitudes (1)Cognition (1)Ego-depletion (1)Product placement (1)Self-control (1)Self-regulation (1)Television (1)... View More Date Issued

2010 (1)

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Is product placement more persuasive under conditions of Ego-depletion?

Gillespie, Brian; Joireman, Jeff (3/26/2010)