HIP HOP AIN'T DEAD, IT'S SITTIN' IN THE WHITE HOUSE: A CRITICAL DISCOURSE ANALYSIS OF HIP HOP'S CULTURAL, SOCIAL, AND POLITICAL INFLUENCE ON AMERICAN SOCIETY
Richmond, Sanford Keith
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This study is a critical discourse analysis (CDA) that focuses on the public discourse surrounding the relationship that emerged between Barack Obama and hip hop culture throughout his 2008 campaign, and ultimate presidential victory. I explored the timeframe of January 9, 2008, thru April 1, 2009. In this CDA study, I utilize the "ProQuest Newspapers" database; a database that strictly retains newspaper publications. Amid the 40 articles, I uncovered four themes related to Obama and his association with hip hop: "Hip Hop Vote=Youth Vote," "Guilty by Association," "A Credit to Hip Hop," and "Change." These four themes unveiled the beneficial, yet politically unstable relationship with hip hop that Obama had throughout his 2008 and 2009 presidential odyssey. Finally, I conclude my comprehensive CDA analysis with the notion that Obama's presidential victory was a social, cultural, and political manifestation of hip hop culture. This historical achievement, influenced by the social and cultural power of hip hop, should guide the conversations regarding the racial politics in 21st century America.