Proceedings: Organic tree fruit production, promise, and pitfalls
Organic food sales in the U.S. and other countries continue to grow at an estimated 20 to 25% per year. This has occurred for the past 10 years and shows no sign of abating (Fig. 1). The Organic Trade Association estimates that U.S. sales will grow to $20 billion by the year 2005. It is less clear where organic tree fruit sits relative to the overall sector growth, as no statistics are readily available. Thus, we can only guess whether consumption of organic apples, for example, is above or below the overall growth rate. However, a 2001 survey by The Packer (2002) found that organic apples were the most frequent produce choice of organic consumers.